Vice President of Marketing

For our client, we are seeking a VP of Marketing to join the team of a leader in the Education, Government & Non-Profit space.

This executive leader will shape and execute the organization's marketing vision, with a strong emphasis on brand, demand generation, and market positioning. The role will partner closely with executive leadership and cross-functional teams to create an actionable roadmap that supports business goals and measurable growth. This is a high-impact opportunity to build organizational capability, guide strategic priorities, and strengthen market presence in a mission-driven environment.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $175,000 – $200,000 annually

Responsibilities

• Own and evolve the marketing strategy, aligning it with executive goals and creating an actionable roadmap
• Build and govern the marketing organization, overseeing budget planning and vendor relationships
• Recruit and lead a high-performing marketing leadership team, enhancing capabilities across various functions
• Set demand generation and pipeline strategies, holding teams accountable to performance targets
• Own brand strategy and enhance the organization's market presence and thought leadership
• Align marketing strategies with Sales, Product, and Customer Development leadership for cohesive go-to-market planning
• Provide insights on market trends and customer insights to influence company strategy
• Establish marketing KPIs and reporting frameworks for evaluating performance at the executive level
  
  

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Qualifications

• 10+ years of progressive marketing leadership experience in U.S. SaaS or technology companies
• 5+ years of experience building and leading high-performing marketing teams
• Proven track record of managing a marketing P&L, including budget and resource allocation
• Expertise in brand management and enhancing brand equity in competitive markets
• Strong cross-functional collaboration with Product, Sales, and Customer Success departments
• Experience creating integrated marketing strategies with measurable business outcomes
• Direct experience in the U.S. higher education market is strongly preferred
• Advanced proficiency with Marketing Automation Platforms (MAPs) and CRM systems (e.g., Salesforce, HubSpot)
• Strong command of marketing analytics and ability to derive strategic insights from data
  
  

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Benefits

• Competitive salary
• Full benefits including paid medical, dental, vision, and 401(k) match
• 100% remote work environment with flexibility
• Unlimited, flexible PTO
• Every other Friday off
• Monthly stipends for home office and professional development
• Generous parental leave policy
• Inclusive reimbursement for reproductive health and gender affirmation treatments
  
  

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.